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Shell
Start Believing
CHALLENGE:
Shell Polymers was preparing to launch a disruptive customer-first model in a highly competitive, skeptical market. Internally, the challenge was belief: employees and stakeholders needed to see the vision, feel the momentum, and trust that Shell was entering the market as a challenger brand with credibility.
SOLUTION:
We created Start Believing, an immersive brand experience that united physical, digital, and live touchpoints. The campaign included a high-impact launch event with 400+ industry leaders, LED-branded wearables at a Duran Duran concert, and over 100 creative assets spanning signage, digital screens, packaging, and motion graphics. By blending storytelling with spectacle, we turned skepticism into energy and belief.
IMPACT:
400+
high-value attendees at the launch event, amplifying visibility in a crowded market.
100+
branded assets executed seamlessly across channels and platforms.
Shell is positioned as
a credible challenger brand
in an industry dominated by legacy players.
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