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Walmart 
All Kinds of Healthy

CHALLENGE:
Walmart had invested heavily in programs supporting mental health, physical wellness, and financial wellbeing. But awareness and adoption were low. Associates weren’t engaging with benefits because the messaging felt distant and transactional, like HR talking at them rather than speaking to them.

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SOLUTION:

We developed All Kinds of Healthy, a campaign designed to humanize benefits and make them relevant to daily life. By reframing health as Mind, Body, Wallet, we created a unified platform that was culturally attuned, practical, and scalable. The campaign included creative storytelling, accessible visuals, and tailored communication assets that could be rolled out seamlessly across Walmart’s massive associate network.

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IMPACT:

30%+

 increase in program participation across wellness benefits.

34%

 of associates downloaded wellbeing apps, driving measurable behavior change.
Benefits communications were described by employees as
“the first time this felt made for me,” proving internal comms can inspire action at scale.

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