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Fortune 500 Tech Company
Lead Like Us
CHALLENGE:
A Fortune 500 technology company faced a critical gap in executive communication. Leadership updates felt cold, corporate, and disconnected, leaving employees disengaged and uninspired. Externally, the brand voice was polished but impersonal. Internally, employees were asking: “Do our leaders really understand us?”
SOLUTION:
Within partnered with the internal comms and brand teams to humanize leadership visibility. We developed Lead Like Us, a global executive communications program built around presence, not perfection. Deliverables included a six-part C-Suite video series (with on-camera coaching), a leadership messaging toolkit with bios and storytelling templates, and a global rollout campaign spanning EMEA, APAC, and North America.
IMPACT:
3x
increase in leadership content engagement across global platforms.
100%
adoption of the toolkit by senior leaders in less than 90 days.
47%
spike in engagement within the first month, proving leaders could inspire when their voice felt real, not rehearsed.
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